Gone are the days of a random t-shirt and shorts to bed. We spend on average a third of our day asleep, why not do it in style?

At nوm, sleepwear is reimagined. Born in Egypt, a land where art, culture, and myth have long blurred the line between the earthly and the divine, we bring that same sense of timeless wonder to the sacred ritual of sleep.

Our collections are designed as a wearable escape: Egyptian fabrics, imaginative details, and silhouettes that float between night and day, dreaming and doing. Suitable for bed and a stroll for coffee (if your down for looks wondering if what you're wearing is just an odd outfit or really cool pjs).

With NوM, beauty sleep isn’t just a phrase. It’s a practice.